Australian telco Telstra is expecting mobile
data traffic to increase by 30% on last year with more Aussies than ever
connecting to all and sundry, sharing pictures, video and text messages and checking
their various social media accounts on their existing and brand new digital
devices they may have found in their Christmas stockings.
However, the firm did note that
surprisingly 10% more people than last year will opt for a more traditional way
to connect, choosing their fixed or mobile phone for a bit of a natter over the holidays. "Over the past 12 months we improved our 4G
network and added new 4GX technology to help our customers connect faster, more
easily and in more places,” said director mobility Scott McGibbony.
He added that network traffic would peak,
rising 300% between 11pm and 1am on New Year’s Eve, while Christmas Eve remained the most popular
time for phone calls and New Year’s Eve would top the bill for text messages
sent.
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